About us
Texas is our home
We are a full service accounting, tax and bookkeeping services firm based in El Paso, Texas with clients throughout the United States.
Southwest Asset Group was founded in September 2022 by founder Dayna Govea with the purpose of providing best in bookkeeping, tax and financial services for both business and personal purposes.
The services we offer are the same ones we use ourselves. This is because we are committed to our client’s financial success and security—if we wouldn’t recommend a product at lunch, we won’t offer it at the office.

Our team of experts will help you in all situations
Costs, fees, and risks are discussed up-front, with no hidden surprises..
This is why we chose to become fiduciaries, financial professionals who are held to the highest legal and ethical standards in the industry.
We go above and beyond to help our clients reach their financial goals.
Our Values

In Southwest Asset we treat our clients like family
Contact with our professionals
Call us today at 915-588-4304
We want to hear from you
